DEI & Digital Friction with Brad Rooke
In this episode of Talk About Your Community, Todd Nilson is joined by Brad Rooke, Senior Customer Advocacy Manager at Igloo Software.
Together, they discuss insights and expertise on the important topics of Diversity, Equity, and Inclusion (DEI) and factors influencing digital friction. Catch the full replay below, as they explore how to foster more inclusive workplaces and tackle digital challenges, including:
Growth and changing needs of employee communities
The four pillars to consider addressing within a community
Codes of conduct and how to enforce them
Reducing digital friction
ABOUT BRAD ROOKE
A security professional with 25 years experience in a wide range of roles, somewhere along the journey Brad became a Consultant in the Digital Workplace space. Brad's goal is to help his customers love their digital workplaces, as he supports their efforts in creating engagement, growing and evolving digital workplace environments and helping to centralize the digital workplace within the corporate ecosystem. Brad recently added Customer Advocacy to his list of responsibilities, focusing on internal and external opportunities to contribute to thought leadership and advocate for digital transformation.
Show Notes
3:37: Todd Nilson introduces Brad Rooke, who explains his history of working in security and software before getting into consulting and community spaces. He’s spent the past four years working with Igloo, while also being part of the Scottish Highland Games community.
11:32: Shifting gears to employee communities, Todd asks Brad about the type of customers looking to build communities especially with increased remote work. Brad speaks to the growth and changes of digital workplaces depending on vision and mission, as well as a phased approach.
19:49: The discussion leads to guidelines and ground rules around what’s okay to post in communities versus the free-for-all of social media. Brad names a few different practices, including moderation, stating the purpose of an area, and monitoring comments. The Great Resignation was one factor that led to more transparency of company values, DEI, and more.
28:24: Todd mentions the irony of reducing friction by creating more private spaces for people to connect. One benefit, Brad states, is that an employee community sets an expectation right away to conduct.
35:13: Finally, Todd and Brad discuss best practices for getting employees onboarded to new digital workplaces and experiences.