Online communities have become powerful channels that bridge the gap between brands and their audiences, encompassing customers, employees, and partners.

These communities are not just about social connections; they are hubs where people discover, explore, and engage with brands in a way that's both meaningful and impactful.

Flexera's Success Story: A Case Study in Excellence

Among the organizations leveraging online communities to their advantage, Flexera stands out. A leading SaaS-based IT management solution enterprise, Flexera has not only transformed their online community into a flywheel for continued success but has also turned it into a center of excellence. The results? Improved product adoption, streamlined customer onboarding, promotion of thought leadership, and acceleration of brand advocacy and customer networking.

But how has Flexera achieved this remarkable feat?

A Deep Dive with Experts: Todd Nilson and Austin Grimes

To shed light on this subject, Todd Nilson, Online Community Strategist and Founder of Clocktower Advisors, joined Austin Grimes, Senior Community Manager at Flexera, in an on-demand webinar sponsored by SearchUnify. Together, they explored the multifaceted role of online communities in today's business landscape.

1. Driving Customer Engagement and Loyalty: Online communities are not just platforms for interaction; they are strategic tools that foster customer engagement and loyalty. By creating a space where customers can connect and share, brands can build lasting relationships that translate into business success.

2. Investing in Cognitive Technology: The strategic value of incorporating intelligent technology into online communities cannot be overstated. Flexera's investment in cognitive technology has enabled them to create a more responsive and intuitive community experience.

3. Achieving Impressive Results with Intelligent Community Search: Flexera's intelligent community search has led to a whopping 31% cumulative case deflection and 40% self-service conversion. These numbers speak volumes about the potential of smart technology in enhancing community engagement.

Who Should Tune In?

This webinar is tailored for Community Managers, Community Management Specialists, Community Strategists, and Directors/Senior Directors of Customer Service. It offers a glimpse into the future of online communities and how they can be leveraged to create meaningful connections and drive business growth.