Architecting Meaningful Community Experiences
How do you design a community to foster meaningful connections?
In this episode, Marta Rocamora Gonzalez and Todd Nilson talk about the relationship between online and in-person communities, designing purpose-built spaces to help foster conversations that benefit members, and the future potential for communities that are surprising, inspiring, and connecting.
About Marta Rocamora Gonzalez
Marta Rocamora González gained a lot of experience at the top coworking space company worldwide, where she led the opening of markets in Canada, Spain, South Africa and UAE, helping the company become the biggest coworking space company in the world. She began her journey creating communities and uniting creative people from around the world at C2 Montreal, a non - profit organization that seeks to stimulate Canada’s Quebec economy by facilitating collaboration and networking within the business and creative communities, later she came in blasting with entertainment and creative management experience working at the Cirque du Soleil headquarters.
Show Notes
2:50: Marta starts with her background, with early exposure to a variety of communities and cultures. She worked with numerous companies, including Cirque du Soilel. A year ago, she decided to become an entrepreneur and launch her own agency.
8:05: She explains her work with Cirque du Soilel in Montreal as a creative assistant. Also with NASA Space Apps Hackathon, she assisted in organization and accessibility.
14:35: Todd asks about the considerations and process of designing both online and offline communities. Marta explains the budget and individual needs can affect the workflow. She also mentions cultural differences in terms of legality and requirements.
22:49: Marta speaks on lessons in creating physical spaces to think about when creating virtual spaces. There needs to be a pause to create strategy, you can’t just create and launch an MVP in a physical space. She also mentions onboarding strategy tips.
31:28: Todd reads a viewer question around strategies for those that feel online engagement is inferior. She recommends showing that there are different benefits to the online world.
34:51: Marta mentions what’s inspiring her right now: to start networking with other community professionals. She talks about planning to launch her own community and her guidebook offering, as well as trends and predictions for the community world in the year ahead.
