ONLINE COMMUNITIES

Engage the people you want to reach

Online communities have the potential to deeply engage the people you want to reach and drive tangible value for your organization. We will guide you through successful strategies in order to create a thriving, sustainable, online community for the exact people you’re trying to reach.

Why is an online community important?

Connection

Only online communities provide connection and collaboration in a safe, sustainable, secure, and searchable environment.

Insight

Email and video-based meetings can build fast rapport. But the insights and learning from these tools are only transactional, occasional, and ephemeral.

Interaction

Social media platforms like Facebook or Twitter can enable growth and interaction, but their broad nature doesn’t lend itself to deep connection or self-disclosure.

Engagement

An online community can serve as a bridge from live events, helping your audience stay excited, energized, and engaged long after they leave. 

How we can help your team

We believe online communities have the potential to deeply engage the people you want to reach and drive tangible value for your organization. We will guide you through successful strategies and best practices in order to create a thriving, sustainable, online community for the exact people you’re trying to reach.

1 We will help your team come to agreement about the purpose and goals of the community

2 We help your team understand the role that your online community plays in the digital ecosystem

3 We will guide your team through proven success factors for establishing the community

A phased approach to community strategy

Imagine & Align

• Strategy workshop
• Requirements gathering and background discovery
• Community goals and roadmap
• Business and leadership alignment
• Community canvas

Plan & Validate

• Target member interviews
• Focus group
• Quantitative survey
• Environmental scanning
• Personas and user journeys
• Community charter and recommendations

Evaluate & Select

• Community platform review
• Evaluation rubric
• Platform demo facilitation
• Decision and negotiation assistance

Build & Launch

• Product owner support
• Project management support
• Marketing communications
• Governance model
• Advisory briefings
• Launch day support

Grow & Thrive

• Weekly community management coaching
• Reporting and analytics
• Growth marketing support
• Community engagement support
• Ambassador and advocacy program creation
• Governance support

What you can expect from us

We make sure that your community goals relate directly to overall business objectives, while ensuring that your concept is unique and provides high value for members. By working with us, you will know that expectations are aligned with key stakeholders and that members will be engaged throughout their entire journey.

Our Process

  • Let us help you review what’s working and what needs work in your online community. We can help you put together a plan to turn around problems with growth and engagement.

  • Lost on the sea of community platform options? Let us help you navigate your way to a platform choice that fits your organizations budget and the needs of your customers and partners.

  • Community setups can be complex. Let us work with your platform implementation team to set the right configurations that align with your strategy and your community members’ needs.

  • Communities need community managers to run them. Clocktower Advisors helps you identify top talent community professionals who have relevant experience with your industry vertical and the right energy to make it all come together.

  • If you’ve got a new or inexperienced community manager, our coaching option may be the right choice. Weekly calls with your community managers will help them feel supported and informed about the latest happenings community professionals should know about.

  • What doesn’t get measured seldom improves. Our community advisors and strategists have practical, long-term experience to help you set and track progress. We’ll also help you to communicate that progress effectively to your leadership team and stakeholders.

We are here to help

Talking to an experienced digital strategist can help you to clarify your goals. We understand the broader ecosystem of tools and platforms available and can help you to navigate the complexities and decision-making. Schedule a short, no obligation call with us.